Les presentamos UNHATE la nueva campaña comunicación global de United Colors of Benetton. La idea detrás de la campaña: invitar a los líderes y habitantes del mundo a combatir la “cultura del odio”. Las fotos muestran a los grandes líderes del mundo dándose besos: acto representativo del amor. El video es corto pero con un mensaje fuerte: amor (en todas sus modalidades) o violencia, ¿qué preferimos?
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UNHATE is United Colors of Benetton's new global communications campaign. The idea behind the campaign is to invite leaders and people all around the world to combat the "culture of hatred." The photos show some of the most important world leaders kissing: the most representative act of love. The video is short but holds a strong message: love (in all forms) or violence, what do we prefer?
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UNHATE is United Colors of Benetton's new global communications campaign. The idea behind the campaign is to invite leaders and people all around the world to combat the "culture of hatred." The photos show some of the most important world leaders kissing: the most representative act of love. The video is short but holds a strong message: love (in all forms) or violence, what do we prefer?
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